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Faber & Faber
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HEADING_REPEATED_BODY Millennial Cringe: Pete Adlington on Designing the Cover for I Want You to Be Happy | Faber (https://faber.co.uk/journal/millennial-cringe-pete-adlington-on-designing-the-cover-for-i-want-you-to-be-happy/)
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Millennial Cringe: Pete Adlington on Designing the Cover for I Want You to Be Happy | Faber
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Faber's Art Director on the design process for Jem Calder's funny, excruciating novel, I Want You to Be Happy.
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H5 I Want You to Be Happy was a book that made me check over my shoulder to see if Jem Calder was following me and noting down my tragic life choices.
H6 I wanted the cover to be honest and have a wry sense of knowing, using the pathetic trappings of the millennial experience to juxtapose the title.
H6 Unusually, we were looking to publish the book in a different format from the usual hardback.
H6 I Want You to Be Happy by Jem Calder is published in paperback, audio and ebook on 21 May 2026.
H6 About the Book
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HOMEPAGE (https://faber.co.uk) Faber | Discover the world's best books | Shop, Authors, Journal
I Want You to Be Happy [H2] Cover Design Jem Calder Millennial Cringe: read Faber’s Art Director on the design process for Jem Calder’s funny, excruciating novel, I Want You to Be Happy, which is out now. Read More Read More [IMG: hero] The World of [H2] Wes Anderson From the Journal As the Design Museum’s retrospective wows critics and Faber publishes the paperback screenplay of The Phoenician Scheme, we celebrate Wes Anderson. Read Article Read Article [IMG: hero] From the Journal [H2] Staff Picks Spring 2026 The ultimate spring reading list for 2026 picked by the Faber team, covering upcoming and newly published releases, cult classics and deep cuts. Read More Read More [IMG: hero] Book Subscriptions [H2] Heritage Fiction Available Now Showcasing Faber's most exciting rediscoveries, whether radical overlooked novels, dusty finds from the Faber archives or cult favourites loved by generation after generation. View Subscription View Subscription [IMG: hero] [IMG: logotype] Faber is one of the world’s great independent publishing houses. Since we were founded in 1929, poetry has been at the heart of our publishing, with T. S. Eliot as our first Poetry Editor. In every generation, Faber has sought to find the very best writers and we are proud to publish the foremost voices in fiction, non-fiction, poetry, drama, film and children’s books. Thirteen Nobel Laureates and six Booker Prize-winners have been published by Faber, with awards most recently for Kazuo Ishiguro and Anna Burns. Latest from Faber [IMG: Love-Forms.jpg] In the heart-aching new novel from the author of the award-winning Golden Child, a mother searches for the daughter she left behind… Love Forms: Longlisted for the Booker Prize 2025 Claire Adam£9.99 [IMG: Yiewsley.jpg] A return to the poet’s boyhood and the town that made him. Yiewsley is a Faber Poetry Subscription title for June… Yiewsley Daljit Nagra£14.99 [IMG: I-Want-You-to-Be-Happy.jpg] Exclusive Offer*: To celebrate the publication of I Want You to Be Happy we’re giving away 100 free tote bags with a… I Want You to Be Happy: ‘I couldn’t stop reading.’ Sally Rooney Jem Calder£14.99 [IMG: Said-the-Dead-Indies-and-Website-Edition] Signed by the author, with sprayed edges. From the author of A Ghost in the Throat, an unforgettable book – both history… Said the Dead (Indie & Website Exclusive) Doireann Ní Ghríofa£18.99 [IMG: Collected-Prose-of-Sylvia-Plath.jpg] The complete edition of Sylvia Plath’s prose including much unpublished and previously uncollected material The Collected Prose of Sylvia Plath Sylvia Plath£20.00Pre-Order [IMG: Murder-at-the-Spirit-Lounge.jpg] Sharp-eyed former nun Nora Breen is back, as the latest attraction in Gore-on-Sea turns deadly . . . 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Feature Read More [IMG: Millennial Cringe: Pete Adlington on Designing the Cover for I Want You to Be Happy] Millennial Cringe: Pete Adlington on Designing the Cover for I Want You to Be Happy Faber’s Art Director on the design process for Jem Calder’s funny, excruciating novel, I Want You to Be Happy. 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SUB-PAGE (https://faber.co.uk/journal/millennial-cringe-pete-adlington-on-designing-the-cover-for-i-want-you-to-be-happy/) Millennial Cringe: Pete Adlington on Designing the Cover for I Want You to Be Happy | Faber
Home Journal Book Cover Design Millennial Cringe: Pete Adlington on Designing the Cover for I Want You to Be Happy [H2] Millennial Cringe: Pete Adlington on Designing the Cover for I Want You to Be Happy By Pete Adlington 19 May 2026 5 minute read Read Faber’s Art Director on the design process for Jem Calder’s funny, excruciating novel, I Want You to Be Happy. Save article Share [H5] I Want You to Be Happy was a book that made me check over my shoulder to see if Jem Calder was following me and noting down my tragic life choices. For someone like myself, a privileged, narcissistic and flawed millennial man working in the creative industry in London, this book had a lot to relate to. Often with a cringing wince. It’s a real slice of a time and place, one which will soon be gone and replaced by the trends and anxieties of following generations. But for me and others of my age cohort it’s a snow globe of exactly how it was and how it felt to start being an adult. The beauty of the book is that it isn’t vacuously playing millennial buzzword bingo without any further depth. It’s a tender and quite tragic examination of how the ubiquitous feelings of love, failure, anxiety, doom and small hard-won joys play out in a certain generation. You may be younger or older but you’ll still recognise Chuck and Joey, you’ll know their feelings, you just might not have, or be willing to spend, £14 on smashed avo on sourdough. [IMG: Design routes for I Want You to Be Happy] [H6] I wanted the cover to be honest and have a wry sense of knowing, using the pathetic trappings of the millennial experience to juxtapose the title. Often with books you will need to research period and characters, landscape or aesthetics before you start work, but this title felt so close to home that I sat alone at my kitchen table of a night and just began to work. Phones, coffee, cigarettes are mainstay concrete imagery in the book and featured in the first round, but somehow I felt like the imagery wasn’t doing enough. In the brief there had been a list of possible imagery and the big click came when, rather than trying to illustrate, I just started typing out all the things I could think of that could feature on the jacket. It was somewhat cathartic, amusing and depressing to list the things that were woven into the tapestry of a typical London-centric millennial life. I looked at the list and thought, why not just have this on the cover . . . Turning this list into a jacket was very swift. Credit to Jem for the title which allowed me to bury such a surface-level set of items under a more emotional message. The cover tries to say, ‘life is cluttered but all that matters is you’ . . . but still there’s something you don’t trust in the sentiment. Maybe that’s just my take, though. [IMG: Design routes for I Want You to Be Happy] [H6] Unusually, we were looking to publish the book in a different format from the usual hardback. For the first print run we are producing a jacketed paperback, which meant that I had a whole paperback cover under the jacket to use for design. After some discussion we decided to go totally against the front cover and have a rich pattern which visualised the stark list from the front. It would be subtle on first glance but offer a rich explosion when the jacket was removed. Look closer into the pattern and you will see the generational piece of merch crucial to any self-respecting London liberal elite: a Faber tote bag. Link in description. [H6] I Want You to Be Happy by Jem Calder is published in paperback, audio and ebook on 21 May 2026. Follow the Faber Design Team on Instagram. [IMG: Design routes for I Want You to Be Happy] [IMG: Design routes for I Want You to Be Happy] View Gallery CLOSE [IMG: Design routes for I Want You to Be Happy] Design routes for I Want You to Be Happy [IMG: Design routes for I Want You to Be Happy] Design routes for I Want You to Be Happy [IMG: Design routes for I Want You to Be Happy] [IMG: Design routes for I Want You to Be Happy] [H6] About the Book Chuck and Joey meet in a bar. He’s in his mid-thirties; she’s twelve years younger. He’s long abandoned his ambition of becoming a novelist and now works as a copywriter at a big ad agency. ‘Lead copywriter,’ he corrects himself. Joey lives paycheck to paycheck on her barista wages and privately dreams of making it as a poet. They go back to Chuck’s luxury flat – a world away from Joey’s cramped house-share, the crumbs in her bed. Soon, Joey’s imagining a future between them, and Chuck’s moving on from a major change in his recent past. Amazing, how meeting a new person can make you feel so new. [H2] Buy the Book [IMG: I Want You to Be Happy:] I Want You to Be Happy: 'I couldn't stop reading.' Sally Rooney Jem Calder £14.99 Funny, excruciating and true, this is the story of a new couple searching for meaning and connection in modern times – from ‘an extraordinarily gifted writer’ (Sally Rooney). Exclusive Offer*: To celebrate the publication of I Want You to Be Happy we’re giving away 100 free tote bags with a design adapted from the book’s cover. Click through the image carousel to view the bag. Add to Basket [H2] About the Author Jem Calder was born in Cambridge and lives and works in London. His fiction has been published in the Stinging Fly and Granta, and his debut short-story collection, Reward System, was published by Faber in 2022.Find out more [H2] About the Author [IMG: Headshot portrait of author Jem Calder] CLOSE Join Faber Members Sign up to the join the Faber Members community (free). Faber Members get access to live and online author events and receive regular e-newsletters with book previews, promotional offers, articles and quizzes. You can unsubscribe by clicking on the unsubscribe link at the end of any email you receive from us. You can cancel your membership by emailing [email protected]. For more on how we use your personal data, please see our Privacy Policy. Sign Up Thanks Thank you for signing up to Faber Members. You will receive a welcome email shortly. Close Error Lorem ipsum dolor, sit amet consectetur adipisicing elit. Harum quia soluta eius! Cumque magni quod amet commodi eos. Eum, et! Close
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🛡️ Trust Signals — reviews, proof links, trust-theatre flag (Trust & Proof)
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"thumbnailUrl": "https://www.faber.co.uk/wp-content/uploads/2021/09/Faber-1.9.191217-e1673961213935.jpg",
"datePublished": "2021-08-04T13:08:59+00:00",
"dateModified": "2025-08-18T14:12:51+00:00",
"description": "Become a Faber Member for free and join a community of readers around the world, celebrating the power of literature.",
"breadcrumb": {
"@id": "https://www.faber.co.uk/faber-members/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.faber.co.uk/faber-members/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.faber.co.uk/faber-members/#primaryimage",
"url": "https://www.faber.co.uk/wp-content/uploads/2021/09/Faber-1.9.191217-e1673961213935.jpg",
"contentUrl": "https://www.faber.co.uk/wp-content/uploads/2021/09/Faber-1.9.191217-e1673961213935.jpg",
"width": 2000,
"height": 1087,
"caption": "Mantelpiece with Faber Members products on it"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.faber.co.uk/faber-members/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.faber.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Faber Members"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.faber.co.uk/#website",
"url": "https://www.faber.co.uk/",
"name": "Faber",
"description": "books & shop",
"publisher": {
"@id": "https://www.faber.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.faber.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.faber.co.uk/#organization",
"name": "Faber & Faber",
"url": "https://www.faber.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.faber.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Faber & Faber"
},
"image": {
"@id": "https://www.faber.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.faber.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.faber.co.uk/faber-members/",
"name": "Faber Members"
}
}
]
}
]
Your Diagnosis
Before revealing the machine’s verdict, predict the BS score for each signal. Higher = more BS (more fluff, less verifiable substance). Drag each slider, then submit to compare your judgment against the engine.
Information Density
0 / 30
Read the Narrative & headings: do hard facts (prices, dates, numbers) outweigh fluff power-words?
Semantic Coherence
0 / 20
Compare the homepage promise against the sub-page reality. Do they hold the same line?
Trust & Proof
0 / 20
Weigh review mentions against actual external proof links. Claims without verification = theatre.
Commodity Fingerprint
0 / 15
Check headings & narrative against the industry clichés in the setup above.
Identity & Authority
0 / 15
Inspect the schema: is there real Organization/Person identity with sameAs links, or gaps?
Your predicted BS score
0 / 100
Stuck? Reveal the heuristic lens — how the deterministic page-auditor reads each signal (no AI, pure pattern rules)
These are the structural rules a local, deterministic auditor applies — the same lens you can use to judge each signal. They describe what to look for, not this company’s result.
Information Density
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Semantic Alignment
Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Trust & Proof
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Commodity Fingerprint
Look at how much sentence length varies. Natural writing varies its rhythm; templated or mass-produced copy is statistically uniform. Very low variation reads as commodity content — unless unique named entities break the pattern.
Identity & Authority
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Want to apply this lens yourself? The free BS Indicator Chrome extension runs these heuristic checks live on any page. Bear in mind it is a single-page, deterministic tool — it relies only on pattern rules for the page in front of it and does not perform the cross-page semantic correlation this audit uses, so its readout is a starting lens, not the full verdict.
B
BS Level
Media, News & Publishing
35 Avg BS
Based on 639 businesses audited.
✓ Less BS than average
Faber & Faber has 23 points less BS than the average for Media, News & Publishing.
BS Detector
Media, News & Publishing BS: Faber & Faber (faber.co.uk)
https://faber.co.uk
📍 Industry: Media, News & Publishing
12
BS / 100
Faber is the rare example of a business that doesn’t need to lie because its history is its marketing. It provides high-substance, archival-quality content that treats the reader as an intelligent participant rather than a conversion target.
Info Density
Power-words vs. Substance ratio.
4
13% BS
Semantic Coherence
Homepage promise vs. Sub-page reality.
0
0% BS
Trust & Proof
Verifiable evidence vs. Trust Theatre.
4
20% BS
Commodity Fingerprint
Detection of industry clichés/templates.
4
27% BS
Identity & Authority
Expert verifiability & Schema depth.
0
0% BS
1. Replace the anonymous ‘What Members Say’ quotes with verified links to a third-party review engine to eliminate the trust theatre penalty. 2. Explicitly link the Nobel Laureate names in the body text to their official prize citations to maximize proof paths. 3. Diversify the meta-descriptions on sub-pages to move away from the repetitive ‘All the information you need’ boilerplate. 4. Add sameAs schema properties for all featured authors on the homepage to strengthen the authority graph.
While the industry dictionary focuses on journalism, the brand is a perfect fit for the Publishing category, demonstrating high standards in editorial independence and source verification through its curated lists and Academy. Its digital presence functions as a multimedia storytelling hub, aligning with modern Media and Publishing expectations.
“The low score of 12 is driven by an near-total absence of marketing fluff and a heavy reliance on historical and literary facts. Minor points were only awarded for generic template language in account sections and the use of unlinked testimonials. The site serves as a benchmark for high-substance publishing.”
Verified Analysis Date: May 28, 2026
© 1EuroSEO Independent Evaluator — Non-Sponsored Result
Analysis Disclosure & Source Attribution
This training module utilizes a snapshot of public data from Faber & Faber, captured on May 28, 2026, to demonstrate how machine logic evaluates different types of business narratives.
Purpose: This data is presented under “Fair Use” / “Educational Exception” for the purpose of forensic semantic analysis, allowing users to compare human intuition against machine-generated evaluations.
Notice to Faber & Faber: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results provided by 1EuroSEO are intended as professional feedback to help improve any website’s machine-readability and authority signals. The 1EuroSEO BS Detection Tool is a free tool, and anyone can test any company to see how their content is interpreted by AI models.
Any company can use the insights for free and improve its voice by comparing it to industry clichés or competitors. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://faber.co.uk to view the most current version of its content and learn from the source what this company is about and what it offers.